Behind the Scenes: Capturing Sentry Tire’s Performance in Action

At Brandcreative, we thrive on crafting visually stunning, high-impact marketing materials that tell a compelling story. When Sentry Tire approached us to produce a promotional video for their Loader Series, we knew we had to showcase their durability and traction in an environment that truly put them to the test. Our journey led us to a waste and recycling transfer station, where these tires operate under extreme conditions every day.

On the Ground: Showcasing Traction and Durability

Filming inside an active transfer station meant getting up close and personal with the machines fitted with Sentry’s Loader Series. We positioned ourselves right on the facility floor, capturing powerful shots that emphasized the robust traction and endurance of the tires as they navigated through challenging terrain. To ensure we highlighted every detail, we took advantage of an opportunity to move one of the loaders outside. This allowed us to capture close-up dolly shots of the tire’s design and performance—something that wouldn’t have been possible while the machine was in motion.

Taking Flight: FPV Drone Cinematics

To elevate the visual storytelling, we deployed custom FPV drones inside the warehouse. These agile drones provided a dynamic and immersive perspective, weaving between machines, soaring above the transfer station floor, and even executing seamless transitions by flying through the bay doors from outside. This unique aerial perspective added an exhilarating energy to the final cut, emphasizing the real-world applications of Sentry Tire’s products in an engaging way.

A Premiere at the World of Concrete 2025

The final commercial debuted at the 2025 World of Concrete trade show in Las Vegas, where it captured the attention of industry professionals and showcased Sentry Tire’s commitment to innovation and quality. By combining ground-level cinematography with cutting-edge drone technology, we delivered a promotional piece that not only demonstrated the product’s capabilities but also engaged viewers with a visually compelling narrative.

At Brandcreative, we push the limits of storytelling to deliver content that makes an impact. Whether on the ground or in the air, our team is dedicated to bringing brands to life with unparalleled creativity and expertise. Stay tuned for more behind-the-scenes insights from our latest productions!