Behind the Scenes: Crafting the Perfect Product Promo for DuraSlic Speedcoat
At Brandcreative, we thrive on producing high-impact, visually compelling promotional content that brings products to life. When DuraSlic approached us to create a product promo video for their Speedcoat ceramic coating spray, we knew we had to go all out to highlight its incredible hydrophobic properties. The result? A cinematic showcase of water beading, deep gloss, and unmatched protection—all captured in stunning detail.
Building a Custom Rain Rig
To emphasize Speedcoat’s superior water-repelling capabilities, we designed and built a fully custom rain rig. Constructed outdoors, this setup allowed us to control the rain’s intensity and direction, ensuring we could capture the most dramatic and effective shots. Our hero car—coated in Speedcoat—took center stage under this artificial downpour, and we meticulously lit the scene to enhance the impact.
Lighting for Maximum Drama
To make the rain and water beads truly pop on camera, we strategically placed backlights behind the falling water. This setup created a dazzling, sparkling effect that made the water movement dynamic and eye-catching. The contrast between the glistening droplets and the deep shine of the coated vehicle added an extra layer of visual appeal, perfectly demonstrating the product’s effectiveness.
Cinematic Motion: Dolly & Car-to-Car Shots
For dynamic, smooth motion, we utilized a dolly system to capture sweeping shots of the hero car as water effortlessly rolled off its surface. This approach ensured that every frame conveyed the sleekness and high-performance protection that Speedcoat delivers.
Beyond the rain rig setup, we took the production to the streets for high-energy car-to-car shots at night. Using precision driving and stabilized camera techniques, we captured the hero car in motion, its glossy finish reflecting the urban lights.
Rigging the Red Komodo for Immersive Close-Ups
To get even more intimate with the product’s performance, we rigged our Red Komodo camera directly onto the hero car. This allowed us to capture extreme close-ups of the paintwork as the vehicle glided under streetlights, showcasing the deep, mirror-like gloss and reflective quality of the Speedcoat ceramic coating. These shots added a luxurious, cinematic feel, reinforcing the premium nature of the product.
The Final Cut
After refining our footage and weaving together the best moments, the final video was polished and launched on DuraSlic’s Amazon product listing, providing customers with an immersive visual experience that speaks for itself.
Want to see the final result? Check out the video here: DuraSlic Speedcoat Promo
This project exemplifies Brandcreative’s dedication to crafting visually compelling narratives that not only inform but also captivate. If you’re looking to elevate your product marketing with high-quality visuals, reach out to us—we’d love to bring your brand’s story to life!